The container being 3m(w)x12m(l)x6m(h), was located at the ground floor of a commercial complex facing the road on a terrain landscape at Hyderabad. Additionally, given site and container constraints it was difficult to accommodate a range of fashion accessories and managing customer experience across the entire volume of the store.
The design intended to ‘wrap’ the entire volume of the store with a single texture to accentuate its scale. This was done through a play of white bands of varying thickness and directional property running over the walls and ceiling analogous to a gift box tied with a white ribbon. The spaces between these bands were filled with glass to manipulate the dimensional quality of the store and thereby making the experience spacious and dynamic. The glazed storefront captures the eastern sun during morning hours and also changes the spatial experience within the envelope through a play of light. The point of sale was organized along a central island to allow a pinball effect of customer movement across the store to maximise the retail experience and highlight the depth of linearity of the store.
|Client||Carbon Accessories Limited|
|Collaborators||Play Architecture – Senthil Kumar Doss, Ankita Rojinder|
|Graphic||Dig Design Studio|
|Images||Saravana Raja, Mahesh Radhakrishnan|
|Design Team||Mahesh Radhakrishnan, Prakash, Jayan Durairathinam|