Black Hole

Blackhole is about consumption.
An object.
A brand.
A lifestyle.
Things that suck you in.
Objects float in space without reference.

Blackhole depicts a life fabricated in this wreckage of objects.

Consumption is the 21st century’s religion, while shopping precincts are its temples and cathedrals. The gross similarity is uncanny, from the ritual of weekly visits to promoting a certain way of life.

When an opportunity came about to design ceilings of such a space, we went back to look at ceilings and walls of temples and frescoes in cathedrals. The frescoes were to teach and preach religion, code of conduct, and commentary of the times. Our design intent for such a ceiling graphic in today’s context was to create a message that ironically comments on the ‘Culture of Consumption’.

A black hole is a place in space where gravity pulls so much that even light can not get out. The gravity is so strong because the matter has been squeezed into a tiny space. Because no light can get out, people can’t see black holes. (nasa.gov)

Location Chennai
Typology Graphic Design, Retail
Year 2018
Status Completed
Size NA
Client Newry Properties
Design Team Mahesh Radhakrishnan, Neeti Sivakumar, Hari Vardhan