The architecture of a retail store in a mall is hinged on filling and an architect’s role remains to define the boundary. The objective was hence redefined as designing a container with a specific character that differentiates itself from its neighbouring and contending containers.
For a seamless retail space to be evolved, three different forms of Points-of Sale were created. A wall mounted display for the range of exclusive, a countertop display for a larger pool of products and a display accessed over a comfortable seating layout for the third cluster of products all placed strategically to offer a diverse retail experience for an equally diverse set of customers. The play of black and white within the colour scheme communicates the brand identity, besides seeking to highlight the merchandise.
|Status||Completed / Demolished|
|Client||Carbon Accessories Limited|
|Collaborators||Play Architecture Senthil Kumar Doss, Ankita Rojinder|
|Graphic||Dig Design Studio|
|Design Team||Mahesh Radhakrishnan, Anbu Ekambaram, Deepa Suriyaprakash|